Media and democracy

Mary Griffiths

Key terms/names

Australian Communications and Media Authority (ACMA), audience segmentation, convergence, digital disruptions, fake news, Federal Parliamentary Press Gallery, fourth estate, global technology platforms, hyper-mediation, journalist–source relations, mediation, mixed economy, ownership, partisanship, public interest journalism, public relations and spin, regulation and self-regulation, remediation


News media is no longer thought of as a monolithic, homogeneous institution or actor reflecting the real world from a position of objectivity and authority. News still strongly determines and anchors public attitudes but the ‘hypodermic needle’ explanation of communication – which holds that mass media messages are simply transmitted from a sender to a passive receiver – is no longer persuasive. Consumers’ characteristics (e.g. age, gender, sexual orientation, ethnicity, literacy and so on), as well as the contexts of media consumption, shape audience reception. For media researchers and students, the key questions endure: who is speaking, to or for whom, through which conventional formats, on which platforms and for what purposes?

In transitional times for media, answering these questions is not easy because the material conditions under which media organisations once operated have altered with the advent of disruptive technologies. Widespread consumer participation, information abundance, hybrid content and converging platforms and formats are only part of the picture. Harvesting of consumer data makes the targeting of specific demographics possible, for commercial and political purposes. Inevitably, political culture and journalism are changing, with questions regularly arising about Australian media’s democratic role.

This chapter covers the transformation of media and its impact on political culture. Mediation and the pre-digital democratising communication technologies – print, radio and television – are the initial topics discussed. The chapter then maps the Australian media sector. The mixed economy approach that Australia takes to media policy and regulation is summarised, before the chapter returns to the free press concept, concluding with an overview of parliamentary media and the potential problems inherent in journalist–source relations.


Mediation is the core of inquiry in media scholarship. It involves analysis of the whole or of selected aspects of the material processes of production, distribution and reception of media content, and the construction of specific audiences, institutions, practices and technology uses.

Mediation theory argues that representations of the world do not unproblematically reflect its realities. Representations are treated as constructs formed by sets of practices, codes and compositional conventions from which we, as consumers, actively make meanings. For example, different levels of familiarity with the basic television news format – authoritative ‘talking heads’ (hard news, sport, weather), remote vision, voice-overs – veil or partially obscure the myriad forms of agency and necessary elements that are required to construct a ‘seamless’ flow of news.

Mediating processes combine technical, journalistic, political, ethical, editorial, commercial and platform- or audience-driven elements. Whatever the technology (print, telegraph, camera, radio, television, satellite, the internet, mobile, smart), media are never just mirroring reality. Their forms are implicated in the existence and survival of cultural, economic and political systems. Thus, questions of power and agency in mediation processes are critical when considering media.

Technologies: from print to digital disruptions

Communication technology plays a generative role in anchoring normative societal attitudes in any era. Print technology commanded the flow of political information through centuries of development in Western democracy, just as, from the mid-20th century onwards, radio and television helped form mass political literacies – the ways people understand the world and understand politics. Now, digital and smart technologies are replacing or colonising heritage media.

The decline of print news

Print newspapers began to lose their advertising revenue, and then their audiences, to the internet towards the end of the last century. Print news’ dominance has now gone, along with the shared ritual of reading the paper at set times of the day – a practice that had helped individual citizens in a nation-state to see themselves in a ‘deep horizontal comradeship’ with others1 and to form civic competencies. Though many print mastheads vanished,2 some survivors, such as NewsCorp’s The Australian, remain politically influential.

Digital disruptions

The internet changed everything for print and broadcast media. Media and consumers were finally free of the scheduling limitations imposed by print presses and analogue technology.

But the digital editions of print mastheads face severe competition for eyeballs from local, national and global online competitors, and especially from start-ups with no infrastructure renovation costs. Infotainment, clickbait and ads flourish, competing with front-page ‘hard news’ – stories on politics or international affairs. News rooms employ online content producers and use tracking tools to detect even minute changes in reader engagement, while journalists are decreasing in number. In hard economic times, investigative journalism is expensive. There are gains and losses to digital disruption. It can be generative and initiate innovation, but it can destroy legacy media and its workforces if they cannot rapidly adapt.

Across the hybrid digital platforms, media content is created, repurposed and often categorised as ‘premium content’ behind subscriber paywalls. Journalists adapt stories while events are unfolding or compete for a unique selling point after tracking interest in trending stories. The editorial capacity to add and withdraw digital content may also be partly responsible for the pressure on journalists to publish first and amend later.

Free digital newspapers, on the other hand, have increased the number and diversity of voices being heard, as the costs of inclusion and access are low.

Information flows 24/7 on free-to-air and subscription-only platforms, viewed in private on a range of fixed and mobile devices and as the background noise and vision in public spaces. Despite media’s ubiquity, consumption patterns are not shared as they were in the era of mass media.

Individuals are adapting and easily navigating digital media even while mobile, but their choices are potentially isolating and lack significant points of contact with others. The segmentation of audiences into ever narrower slices of total audience ‘share’ is altering the nature and quality of political dialogue.

Trust, blame, the ‘Canberra bubble’ and ‘toxic politics’

A transforming media is blamed for the toxic nature of contemporary political culture in Canberra and for undermining trust in democracy. Dissatisfaction with democracy, as tracked by the Australian Election Study (AES) since 1997, has reached an all-time high among voters.3 Fairfax reported AES findings, subsequently initiating a reader poll on reasons for the state of Australian democracy.4 Blame was primarily directed at politicians, the electoral system and mainstream media.

The two terms ‘Canberra bubble’ and ‘toxic politics’ are used more frequently since the 2018 Turnbull leadership spill. The first works as shorthand for a self-interested governing elite perceived to be out of touch with citizens’ concerns. The second term has become a recurring narrative in hard news and opinion commentary.


Media organisations are accused of permitting ideological bias to distort news coverage; of misrepresenting government policy and actions; of being stooges of or echo chambers for particular parties and politicians; of producing fake news; of fuelling social divisions; and of crossing the line into political activism. These assertions are not always supported by substantive evidence and may be put forward for political reasons, but their repetition contributes to a discourse of media’s failure to perform its ‘fourth estate’ public interest role. Australian journalists have been subjected to threats, exclusions, online trolling, police searches and even violence.

Accusations of political activism on the part of sections of the media have been voiced by, among others, Nine’s chief political reporter;5 the editor-in-chief at Guardian Australia;6 and former Liberal7 and Labor prime ministers.8 Whether objective ‘public interest’ journalism, once the mainstay of mainstream news, can survive without government funding is a newer concern.9

Consumers’ power

Streams of content originating in separate production processes blend at the point of consumption as end-users control the news feeds they receive, reproduce and annotate. Consumers become curators when blogs and social media give them the agency to select and prioritise the content forwarded to newsgroups and niche publics.

An individual’s power to intervene directly in political debate exists and can be co-opted. A Facebook user in France posts her frustration about the cost of living and, 1 million likes later, French protestors, including the gilets jaunes or ‘yellow vests’, tune in to her drive-time live feed. A Twitter or Facebook user may be regularly annotating and forwarding texts to like-minded groups. Influencers emerge by remediating content, and the editing process on social networks is rarely as transparent as Wikipedia’s.

Fake news

Fake news, when it is recognisably sensational clickbait, is familiar to most online users. ‘Alternative facts’ or covert political bias in a story can be harder to identify. Well-known individuals and organisations may be regular offenders. Anonymous content simultaneously emerging across several platforms is another red flag. Other telling signs relate to missing elements. A professionally produced news story carries the journalist’s byline and contact details and is date-stamped. Revisions or corrections on subsequent iterations are recorded and disclaimers explain apparent bias or any other diversion from hard news protocols of even-handedness, such as the absence of comment from the subject of a critical story.

Fake news rarely carries such markers. Image altering software can make fakes on social media very convincing, and yet, perversely, content like this is trackable through reverse image searches or through more expert algorithmic analyses. A majority of Australians recognise and make their own choices daily about fake news.10


Belonging to a public, or many publics simultaneously, is defined by values, mutual visibility and shared interests and activities. Publics can be identified by the communications around an agent, a text or an event. The Institute of Public Affairs’ Twitter feed is an example of a powerful conservative public with a record of climate change denial and radical commitment to freedom of speech. The operation of a horizontal public is exemplified by the Guardian’s live blog of the final day of Australian parliamentary proceedings for 2018. It attracted over 5,500 reader comments on 6 December.


An everyday example of disruption is provided by a user’s response to a supportive tweet sent by Donald Trump’s lawyer, Rudy Giuliani, which contained an unintended hyperlink – a hackable point for an inventive anti-Trumper, who took charge of the link, buying a domain. When Trump’s supporters clicked through, they read unexpectedly negative messages.

Trump’s Twitter feed best illustrates the strengths and weaknesses of a platform routinely used by Australian politicians and journalists. Social networks give already powerful politicians and their media advisers even bigger megaphones, with access to global audiences. Politicians circumvent mainstream media by speaking directly to those they perceive to be their publics on Twitter, Facebook or Facebook Live, ignoring journalists and escaping difficult questions.

Regular tweeting can appear to close the distance between government and governed, but it can cause uncertainty and accountability is limited. When he was prime minister, Malcolm Turnbull’s Twitter account recorded political events. One morning he rebutted The Australian’s negative coverage of his post-spill actions.11 Forwarded and receiving attention from other media, the tweet demonstrated social media’s potential for unsettling dominant media influencers.

The challenges posed by global technology giants

Innovation by end-users is only one way that digital technology is changing Australian political culture. Mainstream news is also challenged by competition from non-traditional technology rivals and start-ups in the news and public affairs marketplace. The social media giants do not pay for the user content that attracts the growth of their subscription bases and profits, yet some content may be profoundly damaging to the public good. More importantly, democracy itself can be weakened by the self-regulated nature and commercial interests of the global platforms.

Calling social media giants to account for the poor quality of the information distributed on their platforms has proved difficult for nation-states. Governments have not designed effective checks, of the kind that uphold the civic rights and responsibilities of a traditional free press, for Facebook and Twitter. The technology companies do not consider themselves publishers; they are not subject to professional publishing codes or state regulations governing news and public affairs journalism.

As yet, Facebook has little accountability for the circulation of, for example, hate speech and fake news on its platform. Like the media organisations discussed in the next section, the tech platforms track and reward users by employing algorithms to measure their activity, find ‘lookalikes’ and predict consumer behaviour.12 UK democracy watchdog Demos, reporting on political marketing, describes the algorithmic approaches Facebook uses to make audience segmentation more precise through tracking similarities in user profiles.13 Facebook’s data granularity makes it very effective and not necessarily a good thing. A cautionary tale is provided by the harvesting and exploitation of raw data from millions of unsuspecting Facebook users by the now-discredited political consulting firm Cambridge Analytica for targeted messaging in Trump’s 2016 campaign.

Many kinds of ‘free’ information offered by social media platforms and by search engines such as Google come at a transactional cost to users. Data on media consumers is premium information. The new political reality is that information about consumers, the creation of segmented publics or online clusters, and the adoption of sophisticated tools for managing that information all shape political parties’ communication choices.

Mapping the Australian media and communications sector

Australia has a mixed economy approach to media – a combination of private and public enterprise. That said, the concentration of mainstream media ownership is very high, as the regularly updated maps and other information provided free by the Australian Communications and Media Authority (ACMA) illustrate.14 Every large Australian city has at least one daily newspaper, available in print and digital versions. Even in the bush, where broadband access can be patchy, consumers have a choice of free-to-air commercial channels, public channels and paid digital television channels, and sometimes community television. Radio is still important in people’s lives. Local stations, some with small footprints and tiny publics, broadcast ‘news and talk’ about public affairs in every state and territory.

Commercial media

At the macro level, commercial, public and government media broadly define the sector in Australia. Dominant cross-media commercial corporations with significant concentrated holdings and different business emphases compete for market share. Two of these are based in eastern Australia – Rupert Murdoch’s News Corp and Fairfax Media Ltd (now owned by Nine) – though both own media enterprises or interests across the country. Along with Seven West Media, Kerry Stokes’ holdings and Bruce Gordon’s family-owned assets, they dominate the commercial media world.

ACMA’s ‘Media Interests’ images and the word documents relating to NewsCorp and Fairfax Media are particularly worth scrutinising in detail.

News Corp Australia

News Corp Australia’s claim that it is Australia’s number one media company is based on market share and diverse market offerings, with 16 million monthly consumers for its print and digital products.

Their ‘Find your Audience’ webpage is an excellent illustration of the niche market segmentation tools that advertisers, including political marketers, regularly use to match delivery of content to user profiles. News Corp advises that it can connect advertisers to, for example, a group of 1,756,000 consumers labelled ‘Mums, 36, with kids under 18’ or to a market segment of two million ‘Executive Influencers’.

News Corp routinely opposes the current proliferation of online platforms when the opportunity arises to make public submissions. It has argued that the diminishing revenue streams create redundancies and make public interest journalism unsustainable.

Fairfax Media

News Corp’s major commercial competitor, Fairfax Media, merged with Nine Entertainment in late 2018, after High Court approval. At the time of the merger, Fairfax had a comprehensive set of media assets, formats and platforms. Its newspapers include one of the highest-circulation metropolitan ‘broadsheets’, The Age, and The Sydney Morning Herald and The Australian Financial Review. Fairfax publishes regional agricultural papers and community newspapers and has continuously innovated, developing websites and tablet and smartphone apps. In the Australian capital, digital paywalls have been instituted for The Canberra Times, once freely available under Fairfax.

The Fairfax business was the subject of news and comment in 2018. Reports described massive job losses and business strategy issues. The merger with a different kind of media business generated concerns about the potential loss of a 177-year-old news tradition. Print and digital newspaper mastheads remain in place, with stories now unobtrusively branded by Nine. The impact on public interest journalism is currently unknown.

Public media: Australian Broadcasting Corporation (ABC)

The Australian Broadcasting Corporation (ABC or ‘Aunty’) has a national network of metropolitan and regional stations and offers a range of digital news, entertainment, sports and specialist channels, such as those for children’s programming, youth radio and rural communities. Government funding of about $1 billion annually makes it a significant national enterprise. Commercial media’s criticisms of platform proliferation and defence of private enterprise are arguably thinly veiled attacks on the ease and speed with which the national broadcaster has embraced the digital. At the ABC and elsewhere, workforce contractions and a proposed digital transformation project ensure that controversies over management, funding and direction continue.

The ABC Charter,15 specifically legislated to safeguard the corporation’s independence from government interference, sets high standards for professionalism and fairness. It outlines the broadcaster’s national remit to inform, educate and entertain, and thus animate democracy. Nevertheless, accusations of bias periodically arise. Though the ABC has outspoken commercial rivals and political critics, it remains one of the most trusted institutions in Australian life, as evidenced by regular independent polls. It has a strong supporter base and a distinctive culture.

Public media: Special Broadcasting Services (SBS)

SBS is Australia’s multicultural, multilingual channel. It is a ‘hybrid’ public broadcaster as its funding comes partly from direct grants and partly from advertising revenue. SBS television attracts 13.1 million people monthly and the downloads from radio are high.16 The SBS streaming service, On Demand, is available more widely than that of any other broadcaster in Australia and makes hundreds of international and Australian movies and programs freely available.

SBS is distinctive in its commitment to Australia’s cultural diversity and strongly promotes intercultural awareness. In 2013, it merged with the media company National Indigenous Television (NITV), that’s largely Indigenous staff produce free-to-air content of local and national interest. Reportage of Indigenous perspectives has deepened and diversified, for example, on the preservation of Uluru as a sacred site and on the actions of the first ever Indigenous minister for Indigenous Australians.

Free press in a democracy

Though media operates under pressure within regulatory safeguards, the dynamics of the sector might make the ‘fourth estate’ concept seem archaic.17 But, in fact, it still resonates broadly in the community and powerfully with many journalists, despite the challenges of redundancies and industry change.18

The ‘fourth estate’ view of media rests on the principle of freedom of speech. The ‘fourth estate’ view holds that the role of a free media in a democracy is to inform electorates, interpret political events and speak truth to power. Liberal democracies place high value on a fair, strongly independent media – free from censorship or political influence or attack – that willingly acts as a guardian of the public interest.

An impartial press watches over the operations and probity of other institutions, often prompting political action. Stories in 2017–18 about customers’ treatment by Australian banks pressured an initially reluctant government into holding a royal commission into the financial sector. Media pay close attention to the administrative arm of government, tracking allegations of misconduct. The Australian’s ‘Teacher’s Pet’ podcast, an investigative account of the cold case of missing woman Lyn Dawson, might have encouraged new witnesses to come forward and led to the subsequent arrest of a suspect and the reopening of criminal and judicial processes. Excessive media attention can, however, damage the presumption of innocence.19

The important role of a free media is highlighted during election periods. Choosing a government that best serves citizens’ interests depends on accurate information being circulated in a timely, transparent and accountable way. Journalists use a raft of presentation techniques to refresh people’s memories about the past performances of parties and politicians: slogans, file footage, report cards, policy chronologies, infographics, interactive maps and, of course, cartoons.

Limits of press freedom

Absolute freedom of expression for the press does not exist anywhere. Even in polities considered liberal democracies, there are nuances. Defence of the principle of free speech was turned into a weapon that several politicians and journalists on the right of politics used to try to silence opposition to proposed amendments to the Racial Discrimination Act 1975 (Cth), specifically to section 18C. The proposed wording aimed to neuter the regulation of racially based hate speech. In 2011, columnist Andrew Bolt controversially, and unsuccessfully, tested 18C in the High Court.20

Analysing the fine details of regulatory frameworks and media operational practices is important when defining a liberal democracy. Details to be considered include: journalists’ training and citizens’ expectations; security restrictions in investigating a government, judiciary or administration; freedom of information processes; defamation law; the existence of legislation protecting journalists; and a government’s informal practices in dealing with journalists’ dissent. Compared to regimes where journalists are censored, imprisoned or assassinated, the conditions for a free press in Australia are generally good, though vigilance is always necessary.

Media inquiries: monitoring the state of public interest journalism

In May 2018, the report of the Senate Inquiry into the Future of Public Interest Journalism was published. It first assessed changes to news and public interest journalism since the Finkelstein Inquiry five years earlier, before turning to the questions of government funding and a new statutory body with oversight of media – the latter suggestion largely unpopular with media organisations.

The Senate report focused on changes to news caused by the move to a predominantly digital environment. Since Finkelstein, the Senate report noted, the pace of change had exponentially accelerated and, despite the proliferation of new players, the sector’s capacity to fund public interest journalism was being negatively impacted. Challenges included the collapse of advertising revenues and business models, and job losses. Despite recognising media’s challenges, government funding was not recommended. Government thus reaffirmed its reluctance to intervene directly in the mixed media economy.

State regulators and self-regulation bodies

Government sets the regulatory framework for the media and communications sector, and various statutory and self-regulation bodies monitor compliance.

Government regulation

The ACMA is the government regulator for broadcasting, the internet, radiocommunications and telecommunications. In addition to handling complaints and monitoring industry compliance, ACMA publishes resources about media. Its work informs federal legislation to prevent the formation of media monopolies.

A full list of legislation, other regulatory bodies like the Australian Consumer and Competition Commission (ACCC) and the Ombudsman, bodies such as the Press Council of Australia and advocacy groups like the Advertising Standards Bureau can be found in the guide to media and resources on the parliament of Australia’s website.21

Self-regulation bodies

The Press Council of Australia, set up in 1976 and funded by volunteer member organisations, is among the various regulatory bodies dedicated to ensuring that standards of good practice are upheld, complaints are adjudicated and informed advice is available on media policy areas. The Media, Entertainment and Arts Alliance (MEAA), established in 1992, introduces its detailed code of journalistic ethics by emphasising the rights of the public and journalists’ responsibilities.22 In addition to a strong statement of ‘fourth estate’ purpose, the MEAA website provides professional codes and resources for media workers and the general public. The MEAA runs campaigns to protect press freedom, critically engaging with policy that threatens journalists’ pursuit of the truth.

Parliament House: government and media

Hansard is not the only public record of proceedings in the Australian parliament. Media is ever-present. But there are different kinds and motivating forces. In the chambers and committee rooms, parliamentary audio-visual recordings are published every day without additional interpretation or analysis. Multiple media organisations operate out of Parliament House; the press watches proceedings from closed galleries or live feed in media offices. Government ministries and agencies run policy information campaigns and regularly engage citizens through mainstream and social media. Party media offices attempt to take control of the news agenda through press releases, doorstops, supplying talking points and so on.

All this activity and access upholds transparency and accountability. However, media’s focus and agency are increasingly seen to be tainting politics with the apparent need to spin and the negative aspects of public relations. The following section discusses potentially problematic areas.

Controlling the message

Australia’s top political office, Prime Minister and Cabinet, is served by a large staff dedicated to publishing the government’s good news, burying its bad news, blocking opposition stories that are seen as ‘cutting through’ with the electorate and other forms of media management. At party headquarters, staff monitor the clippings supplied by news aggregators, with circulation figures attached. Talking points are supplied for spokespeople. Staying rigidly ‘on message’ can be counterproductive as politicians work from scripts with repeated phrases. Some politicians leave speech writing, image management and social media outreach to their media-savvy staff. The rise and fall of governments are shaped through a public relations-style handing of government information and citizen engagement.

Parliamentary recordings

Details of the business of government are available for forensic scrutiny through official parliamentary media recordings. Both chambers and committee rooms are televised, and date-stamped proceedings are viewable online on the Australian Parliament House website. Strict rules govern what may and may not be recorded in the private areas of Parliament House. Information on the parliament of Australia website is available for fair re-use.

The televising of parliament has many critics among older public servants and political observers. Although its contribution to the transparency of government is acknowledged, it is also thought to exacerbate some of the worst aspects of politics – for example, the combative point scoring and insults thrown in question time.

Journalists and sources

The Federal Parliamentary Press Gallery

The parliament of Australia makes swathes of information available to watchdogs (journalists and the general public) and provides offices and services to media organisations. Journalists are visible everywhere in parliament. Their conduct is governed by rules and conventions, with the sergeant-at-arms, the usher of the black rod and officers from Parliamentary Services overseeing compliance and ensuring media balance.23 Both parliamentary chambers have an enclosed gallery, where Australian and international journalists photograph, live tweet and write copy about the day’s events. The Federal Parliamentary Press Gallery offices are co-located on the second level of Parliament House, on the Senate side. Accredited journalists number over 250 and, as the official website notes, since the first days of Federation journalists have shared their resources with colleagues. Despite the news imperative to break stories first, televised news can often include ‘vision’ – either footage or stills – gifted to the station by another journalist.24 The phrase ‘Canberra bubble’, mentioned earlier, is used when referring to the shared assumptions, conventions and shorthand said to be shaping political news produced by and for an elite separated from the concerns of the public. Rather than acting independently of politics, in a public interest role, media has been compromised by its focus on the theatre of emotions, rather than the substance of policy discussions, or so the argument goes.


The working lives of political journalists, elected representatives and media officers are intertwined and mutually dependent. Journalists are hired as media officers by politicians or stand for election, and politicians are employed by media organisations. The National Press Club is a short walk from parliament.

Politicians seek media attention to make themselves and their parliamentary record known to constituents and other party members, and they use media outlets to promulgate policy to as wide an audience as possible. From the moment they nominate for public office, politicians can expect to have every part of their lives examined. During election periods, they may be subject to a personalised ‘dirty tricks’ campaign, as Kerryn Phelps and Dave Sharma were, simultaneously, during the key loss of the Liberal seat of Wentworth in the 2018 by-election. Managing media coverage of pertinent questions of eligibility and moral fitness to serve became a particular problem for some MPs and Senators embroiled in the controversy over dual citizenship in the 2016–19 parliament.

Journalists vigilantly stay abreast of dynamic events in order to make sense of them. Ethical issues arise when career success could depend on being the first to publish stories that are important to readers. Reporters risk being manipulated when acting on leaks from staffers or politicians with agendas. Relations between journalists and politicians often become heated, and payback is known to occur. Controversial decisions made by journalists in 2018 include revealing details of Barnaby Joyce’s private life and releasing information that confidential government documents had been found in a second-hand store in Canberra, while the news organisation concerned (the ABC) perused the documents, presumably to assess their news value.

Co-location supports anonymous leaks. Politically motivated leaks, while sometimes revealing inappropriate activity, have an overall tendency to contribute to distrust in political processes. They lead to instability, can be vexatious and in some cases may even be criminal; however, even under legal pressure, journalists remain reluctant to identify their sources.


This chapter has touched on mediation processes, old and new players, the challenges of transformation and public concerns. It is encouraging that, despite the loss of trust in contemporary politics, Australians’ interest in political events remains strong. Nielsen digital ratings show that time spent reading online news spiked to 44 per cent more than the daily average on the day of Turnbull’s removal, 24 August 2018, with Australians accessing news across all platforms and devices.25 However, trust in media fluctuates. During the Turnbull spill, Chris Uhlmann’s accusation that some right-wing journalists crossed the line to become ‘players in the game’ in the ousting of a prime minister is a compelling and timely warning against such abuses of the privileges enjoyed by journalists. A perceived focus on click-worthy political content, rather than policy discussion, is also a legitimate criticism of media.


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Australian Communications and Media Authority (ACMA) (2018). ‘Media interests’ snapshot.

Bartlett, Janie, Josh Smith and Rose Acton (2018). The future of political campaigning. London: Demos.

Cameron, Sarah, and Ian McAllister (2018). Australian election study, 2018.

Christensen, Nic (2014). ‘A crazy act of will’: The Guardian Australia turns one. Mumbrella, May 26.

Digital Content Ratings (2018). Press Room. Nielsen, 6 September.

Elton-Pym, James (2018). Turnbull says he is optimistic about Morrison government, slams Dutton in valedictory speech. SBS, 24 August.

Federal Parliamentary Press Gallery (n.d.). About us.

Fedor, Kelly, and Luke Cooper (2018). Chris Dawson case: ‘pervasive media’ may impact trial, says lawyer. Nine News, 6 December.

Harris, Lachlan, and Andrew Charlton (2018). The fundamental operating model of Australian democracy is breaking down. Sydney Morning Herald, 2 April.

Jolly, Rhonda (2017). Media and communications resources and information: a quick guide. Canberra: Parliament of Australia.

Kirkpatrick, R. (2012). Press timeline: 1951–2011.

Knox, David (2018). Chris Uhlmann accuses News Corp, Sky News, 2GB of ‘waging war’ on Turnbull. Tonight TV, 28 August.

Media, Entertainment and Arts Alliance (MEAA) (2018). MEAA journalist code of ethics.

New Beats (2018). Redundancy timeline.

Park, Sora, Caroline Fisher, Glen Fuller and Jee Young Lee (2018). Digital news report: Australia 2018. Canberra: News and Media Research Centre. DOI: 10.4225/50/5b21a3c6f196a

Parliament of Australia (2008). Guidelines for filming and photography and general media rules in Parliament House and its precincts, December 2008. Canberra: Parliament of Australia.

Rudd, Kevin (2018). Cancer eating the heart of democracy. Sydney Morning Herald, 24 August.

SBS (2019). Our story.

Tien, Shannon (2018). How the Facebook algorithm works and how to make it work for you. Hootsuite, 25 April.

About the author

Dr Mary Griffiths is an adjunct associate professor in the Department of Media at the University of Adelaide, where she taught courses in media, democracy and e-participation, while developing media and political internships and sector engagement. Her published research includes work on citizen–government relations, the role of the democratic press and smart governance. She is a co-editor of a collection of studies on digital disruption, Making publics, making places (2016), and an associate editor of the Electronic Journal of E-Government.

1 Anderson 1983, 6.

2 Kirkpatrick 2012.

3 Cameron and McAllister 2018.

4 Harris and Charlton 2018.

5 Knox 2018. Chris Uhlmann launched a passionate attack on the Liberal–National Coalition leadership plotters, and included News Corp, Sky News, and 2GB staff, arguing that the latter were no longer observers but ‘players’.

6 Christensen 2014. In an interview with Mumbrella, Guardian Australia’s editor, Katherine Murphy, commented on rival News Corp’s approaches to public debate.

7 Elton-Pym 2018.

8 Kevin Rudd has continued forthright attacks on News Corp (Rudd 2018).

9 See ‘Media inquiries’ below for further discussion.

10 Park et al. 2018.

11 See

12 Tien 2018.

13 Bartlett, Smith and Acton 2018, 10.

14 ACMA 2018.

15 Australian Broadcasting Corporation Act 1983 (Cth).

16 SBS 2019.

17 The other three ‘estates’ describe the checks and balances appropriate for democratic governance. In secular Australian governance, the three powers are the executive, the administration, and the judiciary.

18 New Beats 2018.

19 Fedor and Cooper 2018.

20 An ABC report on the High Court decision summarises the case:

21 Jolly 2017.

22 MEAA 2018.

23 Parliament of Australia 2008.

24 Federal Parliamentary Press Gallery n.d.

25 Digital Content Ratings 2018.