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Removing the Emperor's Clothes
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Contents
Foreword
Abbreviations
Introduction
Acknowledgements
1
Early advocacy for plain packs
2
Prevention on a new government’s agenda
3
Why the industry cares so much about packaging – the silent salesman
4
Tobacco industry arguments, strategies and tactics
5
Plain packaging – why now? And why Australia?
6
Legal challenges, massive costs
7
Evaluating the impact of plain packaging
8
The future
References
Index
About the Contributors
Copyright